ABSTRACT With the objective of identifying the concerns, attitudes, and opinions of meat buyers and their relationship with their choice of place of purchase (supermarkets, free fair, or butchers), 381 consumers in the city of Garanhuns, Brazil, were interviewed. Data analysis was performed using descriptive statistics and discriminant analysis, complemented by stepwise regression, Wilks’ Lambda test, and Fisher’s linear test. Most of the respondents expressed that inadequate commercialization of meat occurred in free fairs, and the lack of hygiene and […]

The objective of this study was to measure and classify the international beef trade. For this, data related to the international chilled boneless beef (CBB) trade, the major and most important market, were analyzed. Producing countries were classified into groups according to their trade relations, and the main factors that influenced one country to prefer to import CBB from a specific exporting country were analyzed. The results revealed four markets related to client demands with regard to the sanitation and […]

The objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in […]

The profile of beef meat consumers was analyzed, as well as the consumption of certificated meat, with the objective of obtaining data on the importance the of certification value at the purchasing occasion. The aim of this study was to evaluate the beef meat consumers awareness regarding the meat certification and how much they are willing to pay for this process. The data survey was carried out in only one supermarket chain from the city of Porto Alegre – RS, […]