ABSTRACT The present article investigated the plural forms of governance that have been adopted in buying and selling transactions by cattle ranches with differentiated markets. In addition, it proposes to describe and explain which determinants influence this plurality, based on the theoretical principles of transaction cost economics. The analysis was based on the observation of both upstream transactions and commitments and agreements established downstream by two ranches, both specialized in beef cattle, but with different competitive strategies. The adoption of […]

The objective of this study was to develop a model for calculation and analysis of production costs of lamb and, from that, to elaborate a production cost index. Panel meetings were held in five regions of the state of São Paulo, Brazil, to define technical features of representative properties of lamb production, taken as a basis for the preparation of the cost calculation model. Then the model for production cost calculation was built. The third step consisted of monitoring prices […]

The complexity of the consumers’ behavior has taken the food industry to a new level of dynamism. Therefore, understanding the factors that influence this behavior is decisive for the differentiation of products to niche markets and even to adjust the supply according to consumers’ expectancy. This article proposes a conceptual model to identify the factors influencing beef consumption in Brazil. The methodological approach was characterized by a systematic review through a synthesis of research related directly to this topic. Therefore, […]

The objective of this study is to analyze the competiveness of the Mato Grosso bovine meat in view of the international market through researching the factors that most influenced the performance of the Mato Grosso bovine meat exports from 1996 to 2010. Specifically, the aim was to verify if the Mato Grosso bovine meat contains competitive sustainable advantages to maintain its international market position and if it is possible to increase its market share. To do so, a comparison of […]

The objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in […]

The objective of this study is to identify demands of customers of a sire-producing company in Rio Grande do Sul, Brazil, by using a methodology adapted from quality function deployment tool. The adaptation consisted on the fact that matrices are treated in an unified manner among product and services due to the high perception of inter-relationship among these business components. The results evidenced that clients priorize traits related to the product, especially genetic value of the bulls. Service items were […]

This is a case study that aimed at proposing a management method based on macroprocesses to determine and achieve strategic goals for a beef cattle enterprise in order to maintain or to increase the company’s competitiveness. The method suggests using a series of tools mentioned in the literature that were organized providing logical reasons for the managers to build the management system. When mapping the processes of the studied enterprise, four macroprocesses were identified, which were sustained by 21 support […]

Two dairy goat systems conducted according to the household model were evaluated in terms of income generation. An enterprise budget analysis was performed using data collected from August, 2004, to July, 2005. Farms named A and B were smallholdings and raised Saanem goats intensively. Herd indexes, incomes, taxes, fuel, energy, concentrates, opportunity costs and interest in capital were computed. Net present value and internal rate of return were estimated to appreciate the business appeal in terms of income generation. Herd […]

A survey was done based on 19 goat shepherds at counties of Centre-highlands, Northern and North-western regions of the Rio de Janeiro State and at the county of Pedra Dourada, Zona da Mata region, State of Minas Gerais. We aimed to characterise the primary sector of the goat milk production chain settled at those regions. Therefore, questionnaires were applied in order to depict profiles of the shepherds, their families, the role of the wife in the activity, the resources available, […]