The Revista Brasileira de Zootecnia (RBZ) is a publication dedicated to the broad field of Animal Science. We publish high-quality, original scientific research that spans across diverse areas within the discipline. The scope of RBZ encompasses a wide range of topics, including aquaculture, biometeorology and animal welfare, forage crops and grasslands, animal and forage plants breeding and genetics, animal reproduction, ruminant and non-ruminant nutrition, meat science and muscle biology, precision livestock, and animal production systems and agribusiness.
The Revista Brasileira de Zootecnia (RBZ) is a publication dedicated to the broad field of Animal Science. We publish high-quality, original scientific research that spans across diverse areas within the discipline. The scope of RBZ encompasses a wide range of topics, including aquaculture, biometeorology and animal welfare, forage crops and grasslands, animal and forage plants breeding and genetics, animal reproduction, ruminant and non-ruminant nutrition, meat science and muscle biology, precision livestock, and animal production systems and agribusiness.
The Revista Brasileira de Zootecnia (RBZ) is a publication dedicated to the broad field of Animal Science. We publish high-quality, original scientific research that spans across diverse areas within the discipline. The scope of RBZ encompasses a wide range of topics, including aquaculture, biometeorology and animal welfare, forage crops and grasslands, animal and forage plants breeding and genetics, animal reproduction, ruminant and non-ruminant nutrition, meat science and muscle biology, precision livestock, and animal production systems and agribusiness.
01/Apr/2012
Anderson Bonamigo, Clarisse Barreto dos Santos Silva Bonamigo, Carla Forte Maiolino Molento
DOI: 10.1590/S1516-35982012000400029
The objective of this experiment was to study the behavior of chicken consumer, with emphasis on animal welfare and on the willingness to pay a higher value for products with certification for this attribute of quality. Thus, a market research was conducted with consumers of broiler meat in the city of Curitiba, Paraná. A primary analysis was done with experts of the avian chain. After this, 481 consumers were interviewed. Straight questions generated general information and images of the hypothetical […]
Keywords: buying attitude; consumer demanding; quality of the product